Healthcare Doesn't Need Another Portal. It Needs a Guide. Meet Maggy Health.

Healthcare has never had a shortage of information.

Patients and members have portals. Health plans have apps. Hospitals have websites. Employers have benefit platforms. Provider directories contain thousands of names. Search engines can produce millions of answers in seconds.

And yet one of the most common experiences in healthcare remains remarkably simple: people do not know what to do next.

• Should I schedule this screening now?
• What kind of doctor should I see?
• Where should I go?
• Does my insurance cover it?
• How much will it cost?
• Am I overdue for something important?
• Can someone just help me figure this out?

That is why we built Maggy Health.

A Healthcare Guide That Starts With the Person

Maggy is a conversational healthcare experience designed to help people understand their health needs, navigate their options, and take the next appropriate step.

Instead of expecting someone to know which portal, provider directory, benefit page, or search tool to use, Maggy starts with a conversation.

She gets to know the person. Their age. Their health history. Their insurance. Their doctors. Their preferences. The care they have already received and the care they may still need.

From there, Maggy can help answer a much more useful question: What should I do next?

That might mean identifying an overdue preventive screening. Finding a primary care physician. Helping someone understand where to schedule a mammogram or sleep study. Comparing providers or facilities. Exploring expected costs. Or simply explaining a healthcare decision in language that makes sense.

The goal is not to give people more healthcare information. It is to help them use it.

From Recommendation to Action

Healthcare navigation often breaks down between knowing and doing.

A patient may know they need a colonoscopy but never schedule it. A member may be told to see a specialist but have no idea which one to choose. Someone may postpone care because they have no idea what it will cost.

Maggy is being built around that gap.

The experience can help identify recommended care, find appropriate providers and facilities, surface relevant coverage and pricing information, and move the individual toward scheduling and follow-through.

In other words, Maggy is not designed to stop at an answer. It is designed to help create an action.

Bringing More Transparency to Healthcare Pricing

One of the hardest questions in healthcare is also one of the most basic: What is this going to cost me?

Healthcare pricing data is increasingly available, but availability does not necessarily mean clarity. Rates can vary by payer, plan, provider, facility, site of service, procedure, and the specific circumstances surrounding the care.

Showing a number without understanding what that number represents can be worse than showing no number at all.

Maggy Health includes a patent-pending healthcare pricing module designed to determine the strongest truthful pricing information available for a particular healthcare decision.

Rather than simply finding a rate and displaying it, the system is designed to evaluate the available pricing evidence, the context in which that price applies, and the reliability and completeness of the underlying information before determining what can responsibly be presented to the user.

Sometimes that may be a highly specific negotiated price. In other situations, the most responsible answer may be an estimate, a comparative benchmark, a partial price, or an explanation that an exact price cannot yet be determined.

The principle is simple:

Do not manufacture certainty where healthcare data does not support it.

Built for Consumers. Designed for Healthcare Organizations.

Maggy is a consumer experience, but the opportunity extends well beyond a standalone consumer application.

Health systems can offer Maggy to patients and communities to help people identify care needs, find the right services within their network, and make it easier to move from interest to scheduled care.

Health plans can use Maggy to give members a more intuitive way to understand their benefits, navigate providers, close care gaps, and make better-informed healthcare decisions.

Employers can give employees a single conversational entry point into a healthcare system that is often fragmented across medical benefits, provider networks, wellness programs, and point solutions.

And Maggy does not necessarily need to live somewhere new. The experience can be incorporated into the digital environments people already use, including health system websites, health plan experiences, employer intranets, benefit platforms, and other digital entry points.

Instead of asking people to learn another healthcare interface, we can bring the healthcare guide to them.

More Than a Chatbot

Artificial intelligence makes new kinds of healthcare experiences possible, but Maggy is not simply an AI chatbot attached to healthcare data.

The intelligence behind the conversation matters. Clinical recommendations need clinical governance. Provider recommendations need context. Insurance information needs to reflect the member's actual coverage. Pricing needs to distinguish between what is known, what is estimated, and what cannot responsibly be determined.

That requires a combination of conversational AI, healthcare data, clinical rules, pricing intelligence, navigation technology, and deterministic safeguards.

The conversation is simply the interface that makes all of that accessible.

A Different Front Door to Healthcare

For decades, healthcare organizations have largely organized the digital experience around their own structures. Departments. Specialties. Networks. Benefits. Portals. Service lines.

People do not think that way. They start with questions.

• I haven't had a physical in years. What should I do?
• My doctor says I need a sleep study. Where do I go?
• I'm 52. What screenings should I be getting?
• I need an MRI. How much is this going to cost?

The next generation of healthcare navigation should begin there. With the person, the question, and the decision in front of them.

That is the idea behind Maggy Health. A healthcare guide that gets to know you, helps you understand what matters, and helps you take the next step.

Maggy Health is now live, and we're just getting started.