A point of view for health systems, health plans, and employers on why healthcare engagement stalls between a recommendation and a completed visit.
Healthcare organizations are increasingly good at identifying who needs care. The harder challenge is moving someone from an open care gap to completed care. This article breaks that journey into six steps and explains why activation matters.
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Provider directories are good at telling people what exists. They are much less effective at helping someone decide what to do next. This article explores why healthcare navigation needs to move from search toward personalized decision support.
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Healthcare organizations are increasingly good at identifying who needs care. The harder problem is helping people actually take the next step. This article explores the gap between awareness and activation, and why healthcare engagement should ultimately be measured by action.
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